The tools

Brand kits

5 min read

Brand kits walkthrough

Video coming soon

A brand kit is your brand, written down in a form the AI can follow: color palette, voice and tone, typography, logo references, and photography style, all on one editable board. Without a kit, every generation starts from a blank slate and the AI makes taste decisions for you. With one, your A+ pages come out looking like they belong to the same company that built your website.

Creating a kit

  1. 1
    Open Brands from the top bar

    The Brands page lists every kit on your account. Kits belong to you, not to a project, so one kit can serve every product you sell under that brand.

  2. 2
    Point it at your brand

    A website URL, your Amazon storefront link, or a single product page all work. We crawl what you give us, then research the brand: what it sells, how it talks, which colors and type it leans on. This is the deepest AI job in the app and it runs 25 credits.

  3. 3
    Watch it forge, then review the board

    Generation takes a couple of minutes. The result is a full brand board, and everything on it is a starting point, not a verdict.

Palette
Typography
Aa
Voice
Photography
The brand board. Every card is editable in place.

Note: The kit is only as good as what it reads. A full website with real visual identity gives the research the most to work with, a storefront is solid, and a single product page works but leans harder on whatever that page shows.

Editing the board

Every card edits in place: click into the palette to swap a hex value, rewrite the voice description, correct the tagline. If the research got something wrong, fix it once here rather than correcting the AI over and over inside a project. There’s no charge for editing the board by hand.

Using a kit in your projects

The brand decision happens when a project is born: the new project flow asks you to pick a kit, create one, or deliberately continue without. Once attached, the kit rides along into your generations. A+ Content directions draw on the palette, voice, and visual style, so pages come out on brand instead of generically tasteful.

Choose a brand
Create project
Continue without a brand
The brand step of the new project flow. Pick a kit, make one, or skip deliberately.

Tip: No website yet? That’s not a blocker: build the kit from your Amazon product page. And if the brand truly doesn’t exist anywhere yet, skip the kit and let your reference photos carry the visual identity for now.