The Listing Builder

The Listing Builder is a guided flow with six steps: product info, keywords, title, bullets, description, and backend search terms. At every step the AI drafts, you review, and nothing advances until you approve it. That approval gate is the whole point. By the time you export, every line has been past your eyes at least once.

Step 1: Product info

Tell the builder what it’s selling: product name, brand, category, a plain description, who it’s for, materials, dimensions, price. The more specific you are here, the less generic the drafts read. "Insulated 20oz steel tumbler for commuters" gets better copy than "tumbler".

Already selling this product? Use Import from Amazon to pull the product details straight off a live listing instead of typing them in (2 credits).

Step 2: Keywords

Your keywords can come from three places, and you can mix all three:

• Keyword search. The built-in research tool, and where most people should start. Enter the ASINs of listings already winning in your niche and we pull the real search terms shoppers used to find them, with search data provided by Soldscope. Search and analysis run as one step for 3 credits, and no outside tool subscription is needed.
• Upload a CSV. A Helium 10 Cerebro export maps automatically. Other formats work too: the column mapper asks which column is which.
• Paste keywords manually. A plain list, one per line, works fine.

Whatever the source, the list gets tidied before analysis: duplicates and near-duplicates collapse (singular and plural pairs included), dead weight drops out, and oversized files trim down to a strong working set.

The analysis

Run the keyword analysis (3 credits, and already included if you used keyword search) and every term gets weighed on two things at once: how much search traffic it carries, and how well it actually fits what you sell. Terms that don’t belong drop out entirely. The rest sort into four tiers, with relevance leading the placement and volume settling the close calls, so a huge keyword that’s only sort of your product doesn’t crowd out the terms buyers actually convert on. Title keywords earn the top spots. Bullet and Description tiers carry the middle. Backend collects the long tail and the misspellings you’d never put in visible copy.

The tiers are yours to edit. Drag anything anywhere. You know your product better than a scoring model does, and the builder treats your placement as final.

Step 3: Title

You get three title options (2 credits), and they’re meant to be genuinely different, not the same title shuffled. One option is written the way a shopper would phrase the question, which matters because Amazon’s Rufus assistant quotes natural-sounding copy far more than keyword strings. A live tracker shows which of your title-tier keywords each option covers.

Pick one, edit it inline, or type a revision note like "lead with the capacity" and get a redraft for 1 credit.

Steps 4 and 5: Bullets and description

Bullets (2 credits) lead with benefits and work in your bullet-tier keywords without reading like a keyword dump. The description (2 credits) does the same job in prose. Both follow the same playbook: edit anything directly, or revise in plain English. Revision notes work at the level of a single bullet, so "make bullet three about the warranty" does exactly that.

Step 6: Backend search terms

Amazon gives you 250 bytes of hidden search terms, and bytes are the catch: a character with an accent can cost two. The builder packs your backend tier into that budget (1 credit), skips words already in your visible copy (Amazon ignores repeats), and shows a live byte counter so you can see exactly where you stand.

Approvals, warnings, and history

If a draft breaks one of Amazon’s structural rules, a title over the length limit for your category for example, you’ll get a warning before you can approve it. You can still approve anyway, it’s your listing, but you won’t do it by accident.

Every step keeps a history. If a revision made things worse, open the history drawer and roll that step back to any earlier version. Approved steps stay editable later, so a title change after the fact doesn’t mean starting over.

When you’re done

The completion summary shows the whole listing in one view. From there, head to A+ Content: it reads your approved copy as its source of truth. When you’re ready for Seller Central, the publishing guide maps every field to its home on Amazon.